Cookie Policy

This Cookie Policy explains how Michigan Web Studio ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website michiganwebstudio.com. This policy helps you understand what cookies are, why we use them, and how you can control them.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Types of Cookie Technologies

In addition to cookies, we may also use similar technologies:

• Web Beacons (Pixels): Small graphic images embedded in web pages or emails to track user behavior
• Local Storage: HTML5 technology that stores data locally on your browser
• Session Storage: Temporary storage that expires when you close your browser
• Scripts: JavaScript code that collects information about your interaction with our website

2. Why We Use Cookies

We use cookies for several important reasons:

1Essential Website Functionality

Some cookies are essential for our website to function properly. These cookies enable core features such as security, network management, and accessibility.

2Improve User Experience

We use cookies to remember your preferences and settings, making your experience more personalized and efficient when you return to our site.

3Analyze Website Performance

Analytics cookies help us understand how visitors interact with our website, which pages are most popular, and where improvements can be made.

4Deliver Relevant Content

Marketing cookies allow us to show you relevant advertisements and measure the effectiveness of our marketing campaigns.

5Security and Fraud Prevention

Certain cookies help us protect your data and prevent fraudulent activity on our website.

3. Types of Cookies We Use

We use the following categories of cookies on our website:

Strictly Necessary Cookies (Essential)

These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to actions you take, such as setting privacy preferences, logging in, or filling out forms.

• Session management and authentication
• Security and fraud prevention
• Load balancing and server routing
• Cookie consent preferences

Legal Basis: These cookies are necessary for the legitimate operation of our website.

Performance Cookies (Analytics)

These cookies help us understand how visitors use our website by collecting anonymous information about page visits, traffic sources, and user behavior.

• Google Analytics - tracks website usage and performance
• Page load times and error monitoring
• User journey and navigation patterns
• Device and browser information

Legal Basis: Your consent (you can opt-out at any time).

Functionality Cookies (Preference)

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.

• Language preferences
• Region and location settings
• Form auto-fill information
• Video player settings

Legal Basis: Your consent or legitimate interest.

Targeting Cookies (Marketing/Advertising)

These cookies track your browsing activity to deliver advertisements that are relevant to you and your interests.

• Facebook Pixel - tracks conversions and retargeting
• Google Ads - measures ad performance
• Social media sharing and integration
• Marketing campaign tracking

Legal Basis: Your explicit consent (required by law).

4. Detailed Cookie Information

Below is a detailed list of the specific cookies we use on our website:

Strictly Necessary Cookies

Cookie Name	Purpose	Duration	Type
PHPSESSID	Maintains user session across pages	Session	First-party
cookie_consent	Stores your cookie preferences	1 year	First-party
wordpress_*	WordPress authentication and security	Session/14 days	First-party
wp-settings-*	WordPress user interface customization	1 year	First-party

Performance Cookies (Analytics)

Cookie Name	Purpose	Duration	Type
_ga	Google Analytics - distinguishes users	2 years	Third-party
_gid	Google Analytics - distinguishes users	24 hours	Third-party
_gat	Google Analytics - throttles request rate	1 minute	Third-party
_ga_*	Google Analytics 4 - session persistence	2 years	Third-party

Marketing Cookies

Cookie Name	Purpose	Duration	Type
_fbp	Facebook Pixel - tracks conversions	3 months	Third-party
fr	Facebook - advertising tracking	3 months	Third-party
IDE	Google DoubleClick - ad targeting	1 year	Third-party
test_cookie	Google - checks if browser accepts cookies	15 minutes	Third-party

5. Third-Party Cookies

Our website uses services from trusted third-party companies that may set cookies on your device. We do not control these third-party cookies.

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect anonymous information about how visitors use our site.

• Information Collected: Pages visited, time on site, traffic sources, device type
• Privacy Policy: Google Privacy Policy
• Opt-Out: Google Analytics Opt-out Browser Add-on

Facebook Pixel

We use Facebook Pixel to measure ad performance and track conversions from Facebook ads.

• Information Collected: Pages visited, button clicks, form submissions
• Privacy Policy: Facebook Data Policy
• Opt-Out: Facebook Ad Preferences

Social Media Platforms

Our website includes social media sharing buttons and embedded content from:

• Facebook: Like buttons, share functionality
• Twitter: Tweet buttons, embedded tweets
• Instagram: Embedded posts and feeds
• YouTube: Embedded videos
• Pinterest: Pin buttons, embedded content

These platforms may set cookies when you interact with their features. Please review their respective privacy policies for more information.

6. How to Manage Cookies

You have several options to control and manage cookies on your device:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• View which cookies are stored on your device
• Delete cookies individually or all at once
• Block cookies from specific websites
• Block all third-party cookies
• Clear cookies when you close your browser

Browser-Specific Instructions

Opt-Out Tools

You can also use these industry-standard opt-out tools:

• Network Advertising Initiative (NAI): NAI Opt-Out Tool
• Digital Advertising Alliance (DAA): DAA Opt-Out Tool
• European Interactive Digital Advertising Alliance: Your Online Choices
• Google Analytics: Google Analytics Opt-out Add-on

Our Cookie Preference Center

When you first visit our website, you'll see a cookie consent banner where you can:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences by category
• Review detailed cookie information

You can change your preferences at any time by clicking the cookie settings link in our website footer.

7. Your Cookie Consent

How We Obtain Consent

When you visit our website for the first time, we display a cookie consent banner that informs you about our use of cookies. You can:

• Accept All: Allows all cookies including analytics and marketing
• Reject All: Only essential cookies will be used
• Manage Preferences: Choose which cookie categories to allow

Withdrawing Consent

You can withdraw your consent at any time by:

• Accessing the cookie settings in our website footer
• Deleting cookies through your browser settings
• Contacting us directly at Info@michiganwebstudio.com

Cookie Consent Records

We maintain records of your cookie consent choices, including:

• The date and time you provided consent
• Which cookies you consented to
• Your IP address and device information
• The version of our Cookie Policy you agreed to

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in:

• The cookies we use on our website
• Legal or regulatory requirements
• Our business practices or website functionality
• Third-party services we integrate with

When we make significant changes to this policy:

• We will update the "Last Updated" date at the top of this page
• We may display a notice on our website
• We may send you an email notification (if you're a registered user)
• We may request your consent again if required by law

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

9. Contact Us